Books at the Chapman Learning Center are organized using the Dewey Decimal System:
658 General management
659 Advertising & public relations
Recommended titles:
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Organizations
AMA - American Marketing Association
BMA - Business Marketing Association
DAA - Digital Analytics Association
DMA - Direct Marketing Association
MMA - Mobile Marketing Association
WOMMA - Word of Mouth Marketing Association
Examples
Emergence of Advertising in America
Other
Principles of Marketing Tutorials
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